Tom Esdale and Ken Durkee just returned from an International Broker/Owner meeting in Phoenix, AZ. It was great to be with the folks from the Southern Region. Those with us were Jen Dollar of Orlando, Fl; Oscar Marti of Miami, Fl; Charles Motley of Knightdale, N.C.; Steve Johnston of Greensboro, N.C. and Carlton Purvis of Athens, Ga. A special “Thank You” to Rich Rector and Glenn Melton for delivering a fantastic meeting! We all came away from the meeting with our heads swimming with the great strides Realty Executives International is making to place us well ahead of our competition. Here are just a few highlights of a three and half hour presentation we received on how Realty Executives is positioning us to be at the top of the list with substance when it comes to real estate technology.
Web Platform
- FLASH – 93% of all buyers using a REALTOR researches first online to search for homes.
- Realty Executives International has developed a state-of-the-art web platform that will enable us to connect our international listings. The web platform is unique to the real estate industry because it will link all of us together moving our brand to the top of real estate search optimization.
- This system will be operational for everyone by the NAR Convention this November.
- The platform is as sophisticated as your i-Phone - giving us unlimited capability to expand our awareness though all the Social Media outlets available now and in the future.
- As part of the technology initiative, a brand new, highly upgraded and sophisticated Executive webpage is being developed that will be highly interactive with all Social Media systems.
- The new Executive webpage format can include your profile, IDX, Blog, Twitter, Facebook, a link to Realtor.com, SearchforHomes.com and other Social Media plus bookmarking capability.
- The Executive webpage will be available on two levels – one for the consumer and internally to other Executives looking for professionals to handle their referrals.
- Executive webpage’s won’t be available until later this summer. In the meantime, please update all of your personal information now in our system!
- REI listing search will be modified so Google will more readily recognize our listings.
- REI websites will have a “feedback” button for immediate consumer feedback.
- RealtyExecutives.com will have a translation option so that you can read any of the Realty Executives foreign websites in any language REI permits.
- Anyone in the world will be able to search REI listing from anywhere in to world to any of our international locations.
SmartSigns/Tags
- A brand new signage program called “SmartSigns” using SmartTag technology. The SmartTags will be available for your yard signs, your billboards and in your print media that are read by any mobile device giving instant data over the web to your customer including virtual tours, videos, and web links of anything you want to link to the SmartTag.
- Once a customer scans the “SmartTag” with their mobile device, you capture their phone number for an opportunity to call them back on your listing!
- Visit www.gettag.mobi to download the application to your smart phone to start using SmartTag technology today.
Timelines for Delivery
- New websites will be in beta testing starting late June/early July.
- Full launch and training on website initiatives to begin by August 30th.
- September 30 to December 30 – Launch of Executive websites
- Realty Executives is positioning themselves to begin a marketing campaign beginning at the NAR Convention to drive the customer to Realty Executives websites to search for your listings!
- SmartSigns/Tags to be available within 90 days.